To add to my earlier tweet, let’s actually try to understand why YOU (Good Samaritan) can be blamed for propping up people like Katie Hopkins, and how through your need to demonise her, you become complicit in the spread of white supremacy online. @MarcusRashford

Look at these 2 images. 11.2K likes? Fine. If you’ve liked it, a few people that really engage with your posts will see it on their own pages.

But the real success of K*tie comes from comments (20K) and Retweets (2K in image 1). BUT look at image 2. that’s 17000 QUOTE RTWEETS.

That’s millions of impressions, millions of people being exposed and introduced to K*tie Hopkins because of YOU, Good Samaritan.

You will argue ofcourse that there is a need to call her out. But when all your followers know she is bad, what is the point in doing it over & over?

I get it. It feels good. But it’s important to ask yourselves what purpose it serves to call someone out who lives purely to get called out? Who understands that her crassness & violence is an act of attaining fame. There is no political goal here. The goal is only fame.

And fame, much like politics is determined by how the public behave. Who they choose as their enemies and who they choose as their heroes. It feels good to demonise her, it makes us feel good, powerful, morally righteous. But when your demonisation reinforces racism...well

And social media is very much a tool if used the right way can ensure major success. You just need to get people to ENGAGE to beat the algorithm, and take control. Engagement is the fuel to the fire of social change through social media, as well as the fire of whites supremacy.

So when you decide to engage, you fuel that fire. This is not to say that she shouldn’t be called out. But social media is not the place for it frankly because that’s not how it is built to function. You can not hold people to account online as well as you can through silencing.

Don’t play into the hands of fame hungry white supremacists. When you talk about her to your followers who are ALREADY sympathetic to your opinions, add asterisk to their names to ensure they do not TREND. K*tie H*pk*ns for example.

The online world is not an intangible thing, it can be managed and can be controlled & used for better. Just because social media Silicon Valley bros want you to fight & go through this back and forth of engagement to line their pockets, doesn’t mean you have to

You are not breaking the echo chamber by engaging with the other side, you’re just solidifying it. And reinforcing it. If you really want to break it, disengage, boycott.

Trends aren’t necessary. Stop them from trending, slow down their engagement and you begin to understand the process of de-platforming and the power it has. Just look at Milo Yan*noupo*is.

Don’t fuel their fires...fuel people that are doing good. Engage with them. And pay them too oop.