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How to steal your competitors' traffic and customers 
1/ Contact unhappy competitors' customers
Use sites like G2, Capterra, and Trustpilot to find negative and average reviews and reach out to the reviewers if your product delivers where your competitor failed.
Use sites like G2, Capterra, and Trustpilot to find negative and average reviews and reach out to the reviewers if your product delivers where your competitor failed.
2/ Monitor negative brand mentions
Go broader than just the review sites, and monitor the web for your competitor's brand mentions with negative sentiment. Then join the conversation and explain how your tool does a better job. Tools like Armada, F5Bot, or Warble will help.
Go broader than just the review sites, and monitor the web for your competitor's brand mentions with negative sentiment. Then join the conversation and explain how your tool does a better job. Tools like Armada, F5Bot, or Warble will help.
3/ Bid on competitors' keywords
a) phrases indicating users may be having issues with competitor's product e.g. [competitor's name] + help/support/contact
b) phrases indicating high buying intent e.g. [competitor's name] + pricing/alternatives/competitors/reviews
a) phrases indicating users may be having issues with competitor's product e.g. [competitor's name] + help/support/contact
b) phrases indicating high buying intent e.g. [competitor's name] + pricing/alternatives/competitors/reviews
4/ Rank on competitors' keywords
Create content targeting your competitors' brand keywords:
- You vs your competitor
- Comparison of your two competitors
- Pros and cons of your competitor
- Competitors' pricing
- Competitors' reviews
Create content targeting your competitors' brand keywords:
- You vs your competitor
- Comparison of your two competitors
- Pros and cons of your competitor
- Competitors' pricing
- Competitors' reviews
5/ Use BuiltWith to find leads
If your competitor's product requires a snippet of code to be inserted into their customers' websites, @builtwith will help you find their customers. Then, download a list of their current and past customers w/ estimated tech spend and traffic.
If your competitor's product requires a snippet of code to be inserted into their customers' websites, @builtwith will help you find their customers. Then, download a list of their current and past customers w/ estimated tech spend and traffic.
6/ Get intent data from G2 premium
Premium version of G2 lets you see not only the companies that viewed your product listing but also the companies that viewed your category page and your competitors' listings. Meaning: super valuable leads.
Premium version of G2 lets you see not only the companies that viewed your product listing but also the companies that viewed your category page and your competitors' listings. Meaning: super valuable leads.
7/ Bid on competitors' YouTube videos
Google lets you hyper-target your ads to specific videos, which makes it a perfect opportunity to capture some of your competitors' potential or existing users.
Google lets you hyper-target your ads to specific videos, which makes it a perfect opportunity to capture some of your competitors' potential or existing users.
I put together a list with some more ideas and real-life examples here: https://blog.getscrapbook.com/steal-competitors-customers/
