There’s a huge difference in a remote-work company vs a company working remotely.

The first is deliberately designed so people thrive in a remote-preferred environment.

The other exports face-to-face culture to a digital environment then wonders why performance is sub-par.

You’ll find the same in a digital company vs a company that uses digital.

And yes, same in a data & evidence led company vs one that uses data & evidence.

You can’t go digital, remote or evidence-led by simply copy+pasting what you do now, then chucking in a few tools.

I’ve worked in and with both kinds of organisations. The difference is startling.

I’m interested to hear back from folks who’ve made the transition to remote-preferred, digital-native, or data & evidence-led through small, incremental changes.

How did you start? Did you succeed? What was you biggest pitfall?