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This week, we’re finding out #WhatsGoingOn? as normality looks to be on our collective horizon. We’re living life with over 20 households, with @daviesmckerr, and getting to the heart of the issues. Here’s what we’ve found...
1/7
1/7
There are tentative steps being taken into the outside world, but instead of embracing the measured freedom people are fearing the reality. Home has been and is their haven, with the outside world an uncertain and unfamiliar place.
#WhatsGoingOn
2/7
#WhatsGoingOn
2/7
A prolonged life spent behind closed doors = a self-reliant and increasingly self-sufficient nation. Chopping wood, recreating restaurant food or DIY haircuts - people are doing what they can to regain a sense of control in the new control-less world.
#WhatsGoingOn
3/7
#WhatsGoingOn
3/7
Life's one big risk vs reward equation. Every decision is carefully computed. The analysis and results are highly individual and highly subjective. If and when people choose to venture outside, there’s a different zest for life: it better be worth it.
#WhatsGoingOn
4/7
#WhatsGoingOn
4/7
Brands on the outside world need to deliver as there’s a desire to optimise every single moment.
#WhatsGoingOn
5/7
#WhatsGoingOn
5/7
Status culture nose-dives. People continue to value more meaningful connections, appreciation and personal enjoyment. Privilege isn’t something to shout about when there's such clear suffering... influencers are taking a hit, but we may be happier for it.
#WhatsGoingOn
6/7
#WhatsGoingOn
6/7
Commitment and lockdown do not mix well. The immediate future's uncertain, people are reluctant to make plans - if they do, they account for multiple scenarios and contingencies… mitigating risks and looking for alternatives is the nation’s new hobby.
#WhatsGoingOn
7/7
#WhatsGoingOn
7/7
