"I want to share 4 innovation imperatives for the fashion industry. Fashion must innovate a) through technology, b) through value creation, c) through leadership, and d) through communication." I talk to @imranamed @BoF about the #FutureOfFashion #BoFLive

"I'm a hard-headed, pragmatic businesswoman. Everything I talk about in this conversation has only one objective: to enable the fashion industry to sell and to make more money, which it very badly needs to do." I talk to @imranamed @BoF #FutureofFashion

"Every year I live-tweet my reading of @VogueMagazine #SeptemberIssue. I tagged every brand I referenced in my 2019 thread, incl Vogue, & not a single one responded. That says something about fashion's failure to use technology to interact with consumers.'

"When I say the fashion industry must innovate through technology, I DON'T mean what the industry thinks which is 'Move everything you used to do IRL online.' I mean, use technology to re-imagine the way you do business. To remove barriers to selling" @BoF

"The failure of any brand to respond to my @VogueMagazine live-tweeting, reflects an all-too-common attitude in fashion: 'We are in transmit mode, and you the consumer are in receive mode. You will bow down and worship and take whatever we give you." @BoF

"The fashion industry must innovate through value creation. The opportunity for the industry right now is to build value out of VALUES." I talk to @imranamed @BoF about the innovation imperatives every person working in fashion can action NOW to make money

"This is an example of what I mean, that made me buy something I had no intention of buying, because it spoke to my values." Shoutout to @DeBeers @WunThompson for their brilliant 22-year-old Right Hand Ring campaign in my @BoF talk with @imranamed

"I want to build on something the wonderful Lucinda Chambers brought up in her own @BoF Live - the importance of older women. The key to making money in the fashion industry is older women." I talk to @imranamed #liveolder #sayyourage #BoFLive

"What the fashion industry has to do now, is reinvent aspirational culture. It's time for new models of what is considered aspirational. The huge mistake fashion has made, is to think we aspire to be young. We don't. Younger people aspire to be us." @BoF

"When you talk to older women about what we want in fashion, you unlock phenomenal amounts of value creation. And I can tell you, when you represent the older woman as aspirational, you do something truly revolutionary in Asia. And in China." @BoF #BoFlive

"Women will respond in droves when you hold up older women and everything we represent as aspirational. Plus you have the opportunity to reinvent design and creativity when you take account of what we respond to in the clothes that we want to wear." @BoF

"I'll give you just one example that the fashion industry has overlooked for years: GIVE US POCKETS. OMG. WE. WANT. POCKETS!" I tell @imranamed @BoF how the fashion industry can make money NOW by reinventing fashion design cc @pocketsproject #pockets

This is the Rochas skirt I refer to in my @imranamed @BoF talk (pic with my mother ) whose deep pockets can contain my phone, specs, keys, credit cards, hairbrush, lipstick, eyeliner and my business card case, and you can't tell. @PocketsProject #pockets

"Inclusion is the new aspiration. @HFMetGala opened up the #MetGala to everyone who's passionate about it. It took nothing away from how exclusive the actual IRL MetGala is, but it embraced everyone who's ever yearned to attend it but will never get to go"

"What the fashion industry needs to get it through this utter pandemic disaster, is to eradicate the enormous business irony that an industry whose primary consumer is female, is led and dominated by men." I talk to @imranamed @BoF #FutureOfFashion

"Everybody listening to this @BoF Live needs to read @cblacken @linkedin Women and POC Have Always Saved Society During Crisis. We Need to Support Their Leadership and Expertise NOW https://www.linkedin.com/pulse/why-putting-women-people-color-positions-leadership-what-blacken/" I talk to @imranamed #FutureOfFashion

"I can promise every fashion brand within your company you have massive untapped resources of innovation and creativity to get you through this crisis, that you have not enabled to speak up, share their ideas and get them shared." I talk to @imranamed @BoF

"Fashion needs the female lens in leadership. Male leaders of the fashion industry, the single thing that will make the biggest difference to your company going forwards: hire into equal power with you, a woman you feel threatened by." @BoF #BoFLive

"The mode of diversity & inclusion fashion's adopted is very superficial. @edward_enninful put diverse models on @BritishVogue cover then commissioned Peter Lindbergh to shoot it. Why not a brilliant Black female photographer for the diversity issue?" @BoF

"Male fashion leaders hire male photographers & directors to shoot through the male lens. We, as women, the primary consumers, are sold to in ads by women behaving as if we were men. Naked women, women with their legs spread sell shoes & bags to us" @BoF

"We have not even begun to see in the fashion industry how effectively sex can sell through the female lens." Watch my @BoF Live with @imranamed to see why I tell everyone in fashion to watch @MagicMikeMovie XXL #FutureOfFashion #BoFLive