Really fascinated to see that @BBCNews is running adverts now.

For people who are struggling for money, people who want a more stable income after COVID-19, people who want good terms and conditions, people who want to work from home - FOSTER WITH NFG!
The National Fostering Group is not a charity. It is a private business that has been passed between multiple venture capital companies.

They were given ten minutes on the BBC to talk about the terms, conditions and allowances they can offer people thinking about a new job.
Whether children should be a revenue source; whether fostering should be considered a job; whether talking about "heroic" individuals changing lives rather than systemic change is right, whether this approach incentivises the right people...
That's all framed as a matter of opinion. But it's not really, it's a matter of ideology.

The most insidious thing that the status quo does is present its position as neutrality and your position as radical.

The way things are is not neutral. They're set up with money in mind.
It really isn't radical to say that giving a private business ten minutes on a public broadcaster to promote their business and attract new employees isnt right.

And I bet someone just thought "Let's get something on fostering, how worthy, important and inocuous."
But then we get to the end of the piece and the key messages people have got are:

-Fostering is a nice way to earn a living.
-Disciplining the kids for their behaviour is the hardest part.
-When brothers and sisters are living together, they fight with each other.
And I just think, I constantly see this kind of advert style and constantly see people saying there's a shortage. So it obviously isn't an approach that brings people to fostering in abundance.
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