Read on Twitter
Okay. Here's my theory:
18 months to two years from now, Jessica Mulroney is going to launch a lifestyle/wellness blog. The press tour to promote it will be subtle. A few outlets like People magazine and Daily Mail. It'll be a story with the headline, "what I've learned".
18 months to two years from now, Jessica Mulroney is going to launch a lifestyle/wellness blog. The press tour to promote it will be subtle. A few outlets like People magazine and Daily Mail. It'll be a story with the headline, "what I've learned".
The blog will have some esoteric-ish name like "We Thrive" or "Grateful Life". She have it be all women. Diverse of course. A section for cannabis/cbd/wellness. Yoga. Parenting of course. And a little bit of fashion because Jessica still loves clothes after all. NO WEDDINGS
The Black contributor will be someone who looks like Sasha or Meghan, but not BE Sasha or Meghan. She may get Meghan to contribute a welcome message, much like how the Queen sends you a letter on your 100th birthday.
She will have advertisers. Small at first because she has family money to make this a "labour of love, light, and understanding". Then the bigger ones will follow.
She'll wear cream and white in all the photos. The fonts will be open sans for body copy and a whimsical script for headlines. She won't announce it it like HEY LOOK WHAT I DID! on her social channels. She'll just post an image and write "link in bio"
She'll never be on camera alone. It will always be with her kids or a with a "diverse" member of her team. When she talks about this "dark time", she'll get teary eyed, but not cry.
Then, she'll launch a few products in a capsule collection. She will go Goop. Candles. Teas. Yoga mats. Lounge wear. All "sustainable". All "ethical". All "clean"
"We Thrive" - launches May 2021.
(that way the stories can be "leading up to the one year anniversary")
"We Thrive" - launches May 2021.
(that way the stories can be "leading up to the one year anniversary")
So, have we started calling her Messica Mulroney yet?
They will separate. Not publicly. This scandal is not good for the brand. If they can't bounce back from this (i.e. if people don't forget about it), they will announce a separation publicly in 6-8 months time.
"obviously"
