BUYERS PSYCHOLOGY

If you want to learn how to sell things online, definitely read this!!

[MEGA THREAD]
1: SOCIAL PROOF

Always put reviews on your store or product you are selling

People want to see that the prodcut is good and how it works and stuff

And reviews from Others Will give them exactly that!!
2: SLANG

This is why you should sell something you understand!!

If you copy implements slang from that niche you are in, people will automatically think that you are really friendly and that you understand that product

You are not just another store that sells fishing rods
You are the store, that owns a guy that is going fishing and enjoys that and understands that

People will trust you more and will be more likely to buy!!
3: CONVENIENCE

Always tell your customers, how the product will solve their problems!!

Does it save time?

Or back pain?

Will this product help you make money?

TELL THEM

They want to know what the product will do for them!!
4: STYLE

Always make your product look good!!

You want to show people that the product is looking so good that hey have to buy it!!

Nobody wants to buy an ugly product that will maybe solve their everyday problem

They want pretty things, that will make their lives easier
So give it to them

You can maybe show them how well it fits everywhere

Or that it looks stylish
5: MULTIPLYING SALES

Try to tell your customers that the product they want to buy

Might help their friends too!

Or their family

Give them an option to buy more of your products for everyone else and give them a discount for that!!

1 for $100
2 for $180
Make it worth for them to buy more!!

And you and your customer will be happy!!

You made more money

They think they saved money!
6: UPSELLS

ALWAYS!!

AAAAALWAYS

Give them a chance to buy something else from you

When they are in the buying mood, they will buy more things from you!!

Selling an Phone? give them an upsell and sell them a phone case for that or maybe a charger!!
Give them chance to buy more stuff!!

And again, give them a little discount for that!
7: CLEVER PRICING

Many companies are doing this

Product for $100 - Not Sexy

Product for 5 easy payments of $19.99

Make it look like a better offer!!

This is something you have to test!

What works the best

2 products for $20

or

1 plus 1 free for $19.99
8: GUARANTEES

If you offer money-back guarantee people will buy more likely from you!!

They see that if the product sucks

They get money back!

That's what looks good

And it shows that you trust your product!!
9: SCARCITY

This is big one.

Try to tell your customers that the offer won't last long, that they should buy now or never.

You can use worlds like

"While supplies last" or "you'd better act now!"

This is something that works really well
It's the natural psychological fear of missing out!!

Play around that

You see that here on twitter every day

People counting down their sale number

17left

15 left

"This sale will never be again!"
10: MEMORABLE

Try to make your brand as memorable as possible

It can be the slogan

Or logo

Or even how you package your orders

Just make it memorable so people buy from you more often!
11: REPETITION

You have to repeat the key points to get more sales

Its so-called "Law of Seven", suggesting that people need to hear something seven times before they take action!!

But it can work also the other way around

So people wouldn't want to hear from you again
How can you use this?

Send emails to customers

I usually do 4

1. missed something in cart
2. first sale
3. second sale
4. sale that they can't not take!!
12: CLEAR CALL TO ACTION

Stop putting "learn now" on your ads when you want people to buy

Always Try to make it as clear as possible what to do

Just put there "Order Now", "Buy NOW" anything.

So people don't have to think about it twice what they are actually going to do
END!

Hope you liked this thread about buyers psychology

IF you are selling things online you should definitely implement this in your store or gumroad

Anything

Definitely bookmark this Thread

And every RT will be appreciated and will help other people to learn this
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