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I wrote about how the Black Lives Matter movement and fast-food worker protests are inextricably intertwined, why it's disingenuous for any brand to say they stand with BLM while ignoring the most urgent needs of their own employees https://www.nytimes.com/2020/06/11/dining/food-brands-black-lives-matter-social-media.html
looking back, McDonalds has invested so much to try and become an essential part of Black culture — courting Black entrepreneurs to franchise, employing Black workers, advertising to Black consumers, engaging in philanthropic work with Black communities
But now that workers are sick, scared, and striking in the middle of a global pandemic that is disproportionately killing Black people, so many fast-food chains are withholding living wages, comprehensive benefits, and paid sick leave from their own workers
mentioned it in the story, but Marcia Chatelain’s “Franchise, The Golden Arches in Black America” is vital reading on the long, tangled history of fast food expansion and civil rights
https://www.loyaltybookstores.com/book/9781631498701
https://www.loyaltybookstores.com/book/9781631498701
also pls read @Kate_H_Taylor’s series of reporting on how Black McDonald’s franchisees are struggling to earn as much as their white counterparts https://www.businessinsider.com/black-mcdonalds-franchisees-share-experiences-own-words-2019-12
as @foodculturist pointed out, those famous vintage ads are by Burrell Communications — McDonald’s was one their first corporate customers. Read more on that here by @GeeDee215
https://www.npr.org/sections/codeswitch/2014/04/18/304591220/the-golden-arch-of-the-universe-is-long
https://www.npr.org/sections/codeswitch/2014/04/18/304591220/the-golden-arch-of-the-universe-is-long
