A lot of App Store users assume that indie devs make a lot of money, and whilst this may be true for many, it isn’t a fact for most. For instance, I’ve made roughly £25 across this past month. I think indie developers need to be transparent where possible.

I have ~8 apps that are currently live on the App Store, and whilst this may appear to be a large source of income, it’s not really a direct linear correlation. I definitely need to do more in terms of ASO, but all in all, having apps doesn’t automatically translate to sales.

For one of my apps that’s free to download/use, I get about 15-20 IAP sales for every 1k downloads. This seems to be similar across all my free apps. There’s definitely a trade off involved with much less eyes on the app if I made it paid.