Evolution of a guide: @I_W_M

Very ‘HMSO’ in style, this was the first post-ww2 one. ‘The purpose of this booklet is to guide the visitor in a tour...’ the entrance hall had a model of a @CWGC cemetery, Chamberlain’s Munich paper, Kitchener’s poster, Monty’s D-day message...
Evolution of a guide: @I_W_M

The 1960s. Sensible and ordered, sombre perhaps, this guide was earnest: ‘The purpose of the Imperial War Museum is to collect, preserve and display material...bearing upon the two world wars...’ Weapons were now most prevalent in the ground floor
Evolution of a guide: @I_W_M

A new decade, 1970s sans-serif fonts, and full page photos - a break with the serif classicism of the previous versions. ‘The museum is increasingly concerned to improve the coverage of its collections...’; a new direction too
Evolution of a guide: @I_W_M

1976, social change proceeding a pace in the U.K. Arguably the most striking of all the guides, here the @IWM nails its colours to the mast with this image. A true icon. ‘This revised edition..has been made necessary by changes in the arrangement..’
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