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‘Woke capitalism’ demonstrates the essential anti-fragility of capitalism. There is literally nothing that cannot be turned into a brand: whether that be BLM or anti-racism more widely. Even anti-capitalism itself can be a brand. Anti-capitalism can itself be a form of capitalism
This is the real legacy of the Hippies - remember that before we had woke capitalism we had hippie-capitalists like Branson & Jobs - not so much turn on, tune in & drop out as: turn on, tune in & make lots & lots of cash.
Hippies were essentially left-libertarians in pol orientation. The transition from left-libertarianism to right-libertarianism is no more strange than the likes of Mel Phillips or P H!tchens going from hating liberalism as a left-winger to hating it from a right-wing perspective.
Left-libertarianism is an internally contradictory form of politics. As evidenced by the fact that when Ash Sarkar was asked for a definition of Communism her answer sounded suspiciously like libertarianism.
Indeed, one could well imagine someone like Aaron - ‘infinity pools for everyone’ - Bastani becoming an arch-capitalist in his later years. Very easy to imagine.
One could well argue - that he already is. He is ‘selling’ anti-capitalism to the masses. All that differs between him and someone like Tom Harwood is what they happen to be ‘selling.’ They are both ‘salesmen.’
A corollary of ‘woke capitalism’ is that one consequence of American-led financial globalisation is that even anti-American sentiment has become globalised in much the same way that Coca-Cola & McDonalds have. This seems to me to be a rather under-appreciated fact.
Globalisation means Americanisation (a lot of the time) and an under-appreciated aspect of that process of ‘Americanisation’ is the international incorporation of critique of 
as a country and as an ideal that *Americans themselves have developed.*
as a country and as an ideal that *Americans themselves have developed.*
In other words: quite a fair proportion of anti-American sentiment that we see around the world is very American in character. Critiques of America by Americans have been globalised in much the same way that Coca-Cola & McDonalds have.
Howard Zinn is no less American than Ronald Reagan. Just as anti-capitalism can itself be a form of capitalism anti-American sentiment can often be very American.
When non-Americans criticise America they are often imitating Americans themselves. Imitation being the sincerest form of flattery.
You could argue that there is nothing more American than criticising America.
