Many think that the "fair trade" movement is rather new. In the 1790s in Britain, it was very fashionable for people to buy "free-grown" sugar.

The East India Sugar Company even wrote than on their jars as a marketing scheme.
Who knew that this funny tweet was written over 200+ years ago!
Who knew that this funny tweet was written over 200+ years ago!
Who knew that this funny tweet was written over 200+ years ago!
By 1830, it looks like their branding improved. Instead of "not made by slaves" ... they used..
Advertisement by East India Sugar from the 1820s and I don't know their claim is true or not.
This is what life looks like under privatization
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