Ah, finally, I've worked out what THAT font is.

https://fontsinuse.com/typefaces/7262/profil
Next question: who was making the big plastic letters 40-60 years ago, and why did they choose this font?
Next question: who was making the big plastic letters 40-60 years ago, and why did they choose this font?
Next question: who was making the big plastic letters 40-60 years ago, and why did they choose this font?
Next question: who was making the big plastic letters 40-60 years ago, and why did they choose this font?
Next question: who was making the big plastic letters 40-60 years ago, and why did they choose this font?
Hemel Hempstead
Asphalte.
Quaint.
https://archive.org/details/advertisinglayou00inbake/page/94/mode/2up/search/Profil
Crikey, turns out I photographed a lot of instances of this lettering over the years.
Crikey, turns out I photographed a lot of instances of this lettering over the years.
Crikey, turns out I photographed a lot of instances of this lettering over the years.
Aaaaaaaand I've just come off the phone with a gentleman whose company pioneered the injection moulding of ‘Egyptian italic’, as he knows it, and sold the letters in sets up and down the UK throughout the 1960s.
Profil/Egyptian Italic on a pub. https://twitter.com/JasonHazeley/status/1264832230561587207?s=19
Oh! Further info. Mr Ward has sent me copies of some type sheets from the early 1960s. Egyptian Italic and Profil not quite the same, it turns out, though they have ‘similar proportions’.
Oh! Further info. Mr Ward has sent me copies of some type sheets from the early 1960s. Egyptian Italic and Profil not quite the same, it turns out, though they have ‘similar proportions’.
Oh! Further info. Mr Ward has sent me copies of some type sheets from the early 1960s. Egyptian Italic and Profil not quite the same, it turns out, though they have ‘similar proportions’.
Oh! Further info. Mr Ward has sent me copies of some type sheets from the early 1960s. Egyptian Italic and Profil not quite the same, it turns out, though they have ‘similar proportions’.
A comparison of some of easily confused fonts. 'Scuse dodgy kerning – I had to copy and paste each letter for some. Amigo No. 1 is yet another similar but different typeface that turns up in type specimen books from the 1950s/60s. Distinctive uppercase A.
Birmingham, 2016.
Profil! https://twitter.com/harold_eugene/status/1273240444802076674
A cameo for... Profil? https://twitter.com/MrsSimonTemplar/status/1279497497656864768?s=19
Profil in Berlin.

https://twitter.com/Berlin_Type/status/1326562301563068416
And there's more. https://twitter.com/visuals0und/status/1326635659164004354?s=19
Another manufacturer of bloody great big letters in Egyptian Italic -- @astleysigns of Ashton Under Lyne. Guess this brochure is from the early 1960s? https://astley-uk.com/assets/uploads/files/Astley-Brochure.pdf
Another manufacturer of bloody great big letters in Egyptian Italic -- @astleysigns of Ashton Under Lyne. Guess this brochure is from the early 1960s? https://astley-uk.com/assets/uploads/files/Astley-Brochure.pdf
Another manufacturer of bloody great big letters in Egyptian Italic -- @astleysigns of Ashton Under Lyne. Guess this brochure is from the early 1960s? https://astley-uk.com/assets/uploads/files/Astley-Brochure.pdf
Another manufacturer of bloody great big letters in Egyptian Italic -- @astleysigns of Ashton Under Lyne. Guess this brochure is from the early 1960s? https://astley-uk.com/assets/uploads/files/Astley-Brochure.pdf
Another manufacturer of bloody great big letters in Egyptian Italic -- @astleysigns of Ashton Under Lyne. Guess this brochure is from the early 1960s? https://astley-uk.com/assets/uploads/files/Astley-Brochure.pdf
Right, now then, here's a puzzle: this looks *mostly* like Profil but not *quite* -- the A especially is obvious, with that little serif at the top. My guess is that this was the version turned out by one specific foundry. Any ideas?
Right, now then, here's a puzzle: this looks *mostly* like Profil but not *quite* -- the A especially is obvious, with that little serif at the top. My guess is that this was the version turned out by one specific foundry. Any ideas?
Right, now then, here's a puzzle: this looks *mostly* like Profil but not *quite* -- the A especially is obvious, with that little serif at the top. My guess is that this was the version turned out by one specific foundry. Any ideas?
Right, now then, here's a puzzle: this looks *mostly* like Profil but not *quite* -- the A especially is obvious, with that little serif at the top. My guess is that this was the version turned out by one specific foundry. Any ideas?
Right, now then, here's a puzzle: this looks *mostly* like Profil but not *quite* -- the A especially is obvious, with that little serif at the top. My guess is that this was the version turned out by one specific foundry. Any ideas?
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