Today is April 29th 2020. That also means that today is the 10 yr anniversary of the infamous letter by the late Steve Jobs - published April 29th 2010, informing Adobe and the world why they would not be supporting Flash on iOS 🧵:

📌 Thoughts On Flash

https://www.apple.com/hotnews/thoughts-on-flash/
"Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all open standards. " - Steve Jobs

Jobs cited 6 reasons for the decision, 3 of which were:

📌 the full web
📌 reliability, security and performance.
📌 battery life.

https://www.apple.com/hotnews/thoughts-on-flash/
Stunned by the audacious attack, Adobe hit back with their own rebukes, here the then, and still current Adobe CEO Shantanu Narayen in an @WSJ interview discussing the 1700 sum word letter. @WSJTech https://www.wsj.com/video/adobe-and-apple-ceos-square-off/5C074A32-B7A3-47EC-9B53-E7A8A5A04E49.html
"Symantec recently highlighted Flash for having one of the worst security records in 2009. " - Steve Jobs.

When asked about this, Shantanu Narayen never really answered the q?, but Symantec had made the case in a 2009 study:

https://www-west.symantec.com/content/dam/symantec/docs/security-center/archives/istr-10-april-volume-xv-en.pdf
Here again, Adobe CTO Kevin Lynch calls  out on stage @ a conference. But as @mhartington redminded me: Kevin would quit Adobe a few yrs later. And join Apple.
Embarrassing as this was for Adobe, and as much as they disagreed with Apple, they were unable to disprove Apple's claims. Tech press began to slowly turn and acknowledge Apple's decision to drop Flash like an adobe brick (see what I did there? 🙃)
In fact, don't take it from me. Here was Steve Jobs speaking at All Things Digital expanding on his decision w/ @karaswisher @waltmossberg :
And 1 yr later @ D9, Adobe CEO Shantanu Narayen still defended Flash to @waltmossberg, claiming it ran well - on the Blackberry Playbook, a device that was at retail for only 3 yrs. But Narayen also signaled an end to the beef w/ Apple. https://www.wsj.com/video/d9-video-adobe-ceo-flash-war-is-over/7425A8A1-9A90-4024-A44C-2E25A6ED03ED.html
10 yrs after the iPhone, 7 yrs after the 'letter' and long after the clear vox populi, Adobe made the announcement in 2017 they would set the Flash end-of-life for the end of 2020 ⚰️, urging creators to move to 'matured' open standards: HTML5, wasm, WebGL https://theblog.adobe.com/adobe-flash-update/
Yes. I'm a mild sucker for history. I think it's just fun to look back at all this innovation we've experienced. I'll be looking at some light data a little later, but I hope you enjoyed the thread. Thanks for listening and all the RTs! 👋🏾 ✨🙏🏾✨
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