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The completely crazy thing is that Ballymore also hired branding consultants & sign painters to create FAUX GHOSTSIGNS for older buildings in the area. As far as I can tell, the signs all reference C19 companies that had premises in the area. Talk about historical appropriation!
Inside the marketing suite. I've written elsewhere about the tyranny of "re" in development-speak and always nice to see another example that oh-so-beautifully illustrates the point.
One more for fun, this is the other side of the marketing suite entrance.
Can't think of another development where I've seen this sort of thing done before.
Huge thanks to @ghostsigns for pointing out that I (rather shockingly) omitted image credits on the five photographs of the completed fauxsigns.
They've all been taken by Nick Braithwaite:
https://www.nickbraithwaite.photography
They've all been taken by Nick Braithwaite:
https://www.nickbraithwaite.photography
Also, as I said to someone yesterday, the problem with this whole thing for me isn't with the painted signs per se, but with the who's doing it (a joint HK/Irish commercial property developing venture) & why (to sell flats to foreign investors https://scmp.com/presented/property/topics/invest-overseas-properties/article/3034502/goodluck-hope-new-apartments).
