Read on Twitter
A reminder that may not be obvious: amplification on social networks has monetary value. Twitter’s algorithm counts it as engagement even if you shared a tweet to criticize it or mock it, and uses that signal to amplify the tweet further. Only RT what you would pay to promote.
Media organizations: If your ethics policy prohibits donations of value to a particular candidate, campaign, or official, you should probably follow the same practices in regard to donating algorithmic amplification. In practice, this means you should use captioned screenshots.
Do not reply to, retweet, or quote a tweet from a fascist unless you would give them your money. Apparently some people would rather make that gift than change their behavior online, and I don’t know what to do about that.
An example for the folks who think I’m saying you shouldn’t criticize someone. (I’m not.) When a tweet by an awful public figure gets lots of quote RTs, Twitter will email millions of users saying, “Did you see this tweet?” and it won’t include your criticism. That ok with you?
