Online, causing a scene gains attention, which is valuable.

Offline, causing a scene gains police attention, which is not valuable.

Until TikTok. That’s bringing Twitter-style likes to real world stunts. Right now it’s mostly innocent fun, but so was Twitter at one point.

There are stunts I’ve seen on TikTok that are pretty dangerous. This is a mild one.

An online crowd will clap for things that people around you would not applaud.

The remote crowd doesn’t have skin in the game, doesn’t have to clean up the mess.
https://vm.tiktok.com/xuoKky/ 

Incentives change behavior on the margins.

Feels like only a matter of time before WorldStar’s fights and Portland’s riots are put on TikTok to accumulate likes.

The world as the colosseum, cheering on the gladiators from a safe remove.

As noted, TikTok is bringing Twitter-like behavior into the real world. People risking their lives and those of unsuspecting others for likes.

“I risked a lot for this so it better go viral!” https://vm.tiktok.com/x4oCwP/ 

This woman threw a chair off a high rise into traffic, where it could have killed someone.

Her friend filmed it for likes.

Now she is being rewarded with a cameo in a Drake video.

Social media is starting to incentivize truly destructive behavior. We need to fix this. https://twitter.com/TwitterMoments/status/1209540963107893248