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After almost 2 years of working as a freelance graphic designer with @TeamMessi its finally time to say goodbye. Ive decided to shift my entire focus on my full time job, and for this I believe its time to move on...
But I would like to clear some misconceptions about @TeamMessi
But I would like to clear some misconceptions about @TeamMessi
- People believe that @TeamMessi are perhaps pretty weak when it comes to managing Messi's PR and they should do much more. I would like to bring in a perspective as to how things work there...
First of all @TeamMessi is managed by Adidas. People tend to forget this. If you closely look at their past posts, you will realise that their primary job is to promote their brand and marketing their boots. Its more about Adidas than Messi.
But of course since Adidas is directly endorsed by Messi, they do the PR bit too. But the problem here is, Messi himself and his managers/agents have a direct control on the PR activity that @TeamMessi carries on. Messi playing the bigger part of course.
Trust me, I myself was asked to make 4 graphics a day that would help promote Messi as a player and not Adidas as a brand. And @TeamMessi has not just 1, but several graphic designers working for them.
But Messi and his team had a cap limit on the amount of promotion done...
But Messi and his team had a cap limit on the amount of promotion done...
By talking to many of my colleagues there, I came to know that Messi really (and I emphasize on REALLY), is a humble man. He never prefers taking some help from a PR team to boast his stature... and him and his team are very strict about this.
The only times when a graphic used to go live was on a major event or on or before a product launch. (You can see this for yourself). You won't see it at any other point of time and that's Messi's sole decision. Adidas has nothing to do with it.
In fact, posting more graphics would actually help Adidas promote their brand. It hardly brings a cost to them. So why wouldn't they? Well, because Messi is way too humble for this.
The few posts that are made are just because of the contract that he needs to fulfill.
The few posts that are made are just because of the contract that he needs to fulfill.
Trust me, I have had tons of graphics down the trash, and it gets frustrating at times. But well.. it is what it is.
There was a word amongst the people who work there. They used to say that Messi preferred his performance do the talking because the world is the witness...
There was a word amongst the people who work there. They used to say that Messi preferred his performance do the talking because the world is the witness...
He is of the opinion that PR is for the weak and that it just falsifies what a player does or doesn't do on the pitch.
So we can't really blame @TeamMessi here.
But these 2 years have definitely made me appreciate Messi a little more.
So we can't really blame @TeamMessi here.
But these 2 years have definitely made me appreciate Messi a little more.
