Thread by @AaronOrendorff, 1/The Basics (read: Not Basics)Ecommerce Growth Equationhttps://commonthreadco.com/blogs/coachs-corner/ecommerce-business-strategy-growthDTC Metrics, Explainedhttps://medium.com/ro-co/dtc-metrics-explained-29ff99ff5657How Online Brands Can [...]

1/

The Basics (read: Not Basics)

Ecommerce Growth Equation
https://commonthreadco.com/blogs/coachs-corner/ecommerce-business-strategy-growth

DTC Metrics, Explained
https://medium.com/ro-co/dtc-metrics-explained-29ff99ff5657

How Online Brands Can Pave a Path to Profitability
https://outline.com/JXMdVz

Brand and Performance Marketing
https://twitter.com/TaylorHoliday/status/1203468272982642689

2/

Linear Commerce Series from @web @2PMinc

1. https://2pml.com/2019/04/22/on-linear-commerce/

2. https://2pml.com/2018/02/23/linear-commerce/

3. https://2pml.com/2018/10/08/dtc-brand-defensibility/

4. https://2pml.com/2018/11/12/asymmetrical-warfare/

5. https://2pml.com/2019/05/03/grace-period/

3/

@WilsonGHung on LTV:CAC

Thread
https://twitter.com/WilsonGHung/status/1080236415219322880

Full Article
https://blog.rechargepayments.com/current-trends-why-ltv-should-be-your-only-focus-in-2019/

Podcast (MMR)
https://blog.churnbuster.io/kettle-fire-framework-increasing-mrr/

https://twitter.com/WilsonGHung/status/1080236415219322880

4/

The Big Picture(s)

@stratechery “Concepts”
https://stratechery.com/concepts/

Thinking, Fast and Slow by Kahneman
https://amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555

Breakthrough Advertising by Schwartz
https://www.breakthroughadvertisingbook.com/

@digitallynativ Why DNVBs Are Revolutionizing Retail https://medium.com/swlh/why-are-digitally-native-brands-revolutionizing-retail-and-why-no-brand-is-safe-7e39e5eb061c

Why are Digitally Native Brands Revolutionizing Retail, and Why No Brand is Safe

How Customers and Brands Align

https://stratechery.com/concepts/

5/

“Math” Stuff

Lightspeed Standardized Ecommerce Model @ataussig
https://medium.com/lightspeed-venture-partners/introducing-the-lightspeed-standardized-e-commerce-model-8dd76265eb70

LTV:CAC Cohort Analysis @TaylorHoliday
https://commonthreadco.com/blogs/coachs-corner/ltv-cac-cohort-analysis

COGS & Marketing via East Fork
https://eastfork.com/blogs/journal/a-deep-transparent-dive-into-marketing

Customer Lifetime Value for Ecommerce: A New Definition Beyond LTV:CAC for Limitless Scale

Discover how one ecommerce brand 29x’d YoY revenue, grew its email list from 6k to 200k, and spent over $14k per day profitably through a redefinition of LTV.

https://medium.com/lightspeed-venture-partners/introducing-the-lightspeed-standardized-e-commerce-model-8dd76265eb70

6/

Contributions from @web @bgyeah @TaylorSicard @jaimeschmidt @natechecketts @herrmanndigital @mrsharma @matt_tay @mduboe @lovevalgeisler @BryantGarvin @katiekrische @arribagah @soundslikecanoe @fromedome via @CommnThreadCo https://commonthreadco.com/blogs/coachs-corner/ecommerce-trends-future

10 Ecommerce Trends for 2021: Data & 17 Experts on the Future of Direct-to-Consumer (DTC) Retail in...

With rising ad costs and diminished profitability, what is the future of DTC? 10 ecommerce trends from 17 industry leaders prove that the golden age isn’t over.

https://commonthreadco.com/blogs/coachs-corner/ecommerce-trends-future

7/ Pre-2021 additions

“America’s hollow middle class” by @annehelen https://www.vox.com/the-goods/22166381/hollow-middle-class-american-dream

“The year shopping changed forever” by @DelRey https://www.vox.com/recode/22204578/2020-ecommerce-growth-retail-shopping-changed-forever

“The Roaring Twenties” by @web https://2pml.com/2020/12/27/roaring-20s/

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