NYT CEO on the NYT “brand” https://www.niemanlab.org/2019/11/newsonomics-ceo-mark-thompson-on-offering-more-and-more-new-york-times-and-charging-more-for-it/

“Our last name is The New York Times.” https://digiday.com/media/people-still-buy-food-content-food-media-right-finding-sustainable-models/amp/

NYT CEO (in Nov 2017) on the lack of competition they’ll face over the next 5 years https://www.niemanlab.org/2017/11/newsonomics-the-new-york-times-mark-thompson-on-regulating-facebook-global-ambition-and-when-to-stop-the-presses-forever/

NYT CEO on "the consumer expectation that they're probably going to have to pay for best content" becoming more widespread thanks to the streaming wars

"giving new readers a chance to sample and understand the value of what you do in a time of great need is, in many ways in terms of marketing, it’s pure gold. It’s 24-carat gold..." https://pressgazette.co.uk/mark-thompson-reveals-why-new-york-times-has-not-made-any-covid-19-cuts-and-how-crisis-may-save-the-bbc/

NYT CEO on their brand and broad appeal "moving up a shoe size"

NYT CEO compares/contrasts the evolution in digital news to Netflix and Spotify

NYT CEO defines their flywheel as: “You invest in great content, you build your content, you make it attractive to users, you make it easy for those users to subscribe, you get more and more subscribers and that enables you to invest in more great content” https://twitter.com/JayCoDon/status/1272916871231217670?s=20

"there's so much under-exploited IP"