A rare example of Egyptian-Israeli economic normalization. An Israeli company imports Faragello juice, based in Alexandria, under the label “Island: the Sinai beach drink”
There are only a few Egyptian products regularly imported into Israel on a large scale: Nakhla shisha tobacco and lulavs (palm fronds) for sukkot, for example. Almost no ready-made Israeli products are to be found in Egypt.
Low-key Arab-Israeli economic normalization, part II: Moroccan sardines sold under an Israeli label
The kind of thing that could only happen in Sinai: Egyptians from the mainland reviewing [positively] Bedouin resort-camps whose Facebook pages are in Hebrew to attract Israelis [their main clientele]
Note that Messi and Co. arrived on a *direct flight* from Saudi Arabia (the kind of thing only foreign diplomats tend to do), and on a *Jordanian* plane.

There are many more signs of low-key Arab-Israeli economic normalization than just a few years ago, if you know where to look
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