My son has been learning a lot selling candy.

With Halloween coming I told him his market might dry up for a bit.

To counter it, we decided to start a Halloween smear campaign.

“Trick or treating is dumb.” & shame kids out of it.

Now he’s really learning how the world works.
He’s made a spreadsheet, he’s tracking inventory, and we’ve determined which products have the best margins.

He started with $30 and now has $120 + inventory.

He’s learned the differences between ROI and profits & how both are great.

& now he learns about marketing narratives.
Last winter he shoveled sidewalks to earn money to build his own gaming computer (which hasn’t rotted his brain yet FYI).

Now, unfortunately someone stole his prized baseball glove that I gave him.

He was crushed.

So he’s hustling to buy a new one.

I’m proud (again!).
He asked me, dad what will you do if I get caught and get suspended?

“Pick you up and take you to the batting cages, what else?”
We are beginning to discuss how he can recruit salesmen. He said kids ask if they can sales for him.

He gets it. He’s like “so even tho I’d make less, I would have to anything & I’d sell way more over all”

He’s beginning to see the power of capital.

“I don’t trust them tho”
Here’s the snow shoveling thread. If you haven’t read it, it’s solid gold twitter.

Check it out https://twitter.com/jackmurphylive/status/1084456663074131969?s=21
And here’s the day we actually built the computer. https://twitter.com/jackmurphylive/status/1094304245560606720?s=21
Regarding the stolen glove: it really sucked. He is 12 but now playing with 15 year olds. First practice, the glove vanished.

He thought I’d be mad. He was scared.

It was a $300 glove.

I just felt bad for him.

He’s never lost or screwed up anything like that ever.
He obsessed for a year over tbat glove before I gave it to him for his bday.

He then slept with it, broke it in perfectly, and treated it with extreme care.

He earned it.

Then it was gone.

I was never mad ever. Just sad. I just had to boost him up instead of discipline.
Then he decides on his own to start selling candy so he can replace the gift I gave him.

And he’s almost half way there already.

Someone asked me once if I have to ride him hard to get him to be so good.

He’s 100x harder on himself than I’d ever be. My job is lift him back up.
Did you know every school has a student created “meme” account on IG where gossip, rumor, and funny videos circulate?

We are going to enlist my sons schools meme account into our anti Halloween campaign.

The first meme we are gonna send them is “Halloween is cancer.”

;)
This joke may be lost on some of my newer followers lol
We decided against recruiting a sales force even tho kids are asking if they can work for him.

Breaking the rules selling candy is one thing.

Creating a conspiracy to do it en mass is another.

It’s just the kind of thing helicopter administrators and parents would freak abt
Update:

The boy is now bringing in over $100 a week in revenue and $50 in profits.

Together we've created financial statements and reports. He now knows what a balance sheet and an income statement are.

He also knows how to analyze which products are most profitable.

#winning
He did end up "getting busted" one day at school. The Principal took his inventory and told him to cut it out.

A few weeks later he started up again.

The rebel blood is strong with this one.

And now he's using his own money to engage with the world in a positive way.
He used some money to buy a new glove. He's also used money to buy & build a new fish tank at my house.

He bought the wrong stuff at first & returned it. Learned two lessons there.

& now we have something else to do together - he texts me every morning - did you feed the fish?
Thru the candy selling venture we've explored:

- price anchoring
- profitability vs revenue
- vendor credit
- product presentation
- premium offerings
- customer management
- financial services
- inventory management
- financial statements
- fatherly love

Best education ever.
Between his $$ hustle and his consistent workouts, every week my son is focused on:

- getting jacked
- getting paid

and i figure in a year or two he'll start focusing on the third part of that trifecta ;)
Maybe my son should hire a couple of cute girls to help him do marketing....

Then again at this age that might scare the customers away!
You can follow @jackmurphylive.
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