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1. Getting good at copywriting means reaping LIFELONG dividends in terms of money, persuasion, and power. There isnβt a more fundamental skill. Learn copywriting first, then stack complementary skillsets on top.
2. There is no such thing as a silver bullet. Theyβre not a thing. YOU have to do the WORK. If youβre disappointed by this, then youβre a dopamine addict and should recognize this problem. Only then can you get down to business.
Lead bullets only now...
Lead bullets only now...
3. Changing your destiny is about changing your identity. Your current situation is a reflection of your current identity and the stories you accept about yourself. You need to change this story. But first, something even more fundamental. Your STATE β>> https://twitter.com/PSPFrench/status/1099256399010369537
4. You need FOCUS
Close your door, actually log out of Twitter, put your phone on mute, off vibrate and turn it upside down. Put on your headphones and some great music and just focus on one task. Youβll experience mental freedom.
Close your door, actually log out of Twitter, put your phone on mute, off vibrate and turn it upside down. Put on your headphones and some great music and just focus on one task. Youβll experience mental freedom.
5. You need PATIENCE
The #1 Reason People Give Up:
Progress happens too slowly for people to feel; setbacks happen too fast for people to brush off
What you don't need: to be gifted
What you do need: to be stubborn enough to be bad at copywriting long enough to get great
The #1 Reason People Give Up:
Progress happens too slowly for people to feel; setbacks happen too fast for people to brush off
What you don't need: to be gifted
What you do need: to be stubborn enough to be bad at copywriting long enough to get great
6. The jump from basic copywriter to direct response copywriter can be made with these simple steps: https://twitter.com/PSPFrench/status/1133402767836491776
7. 3 MINDSETS TO INTERNALIZE
- I Don't Have To Be A Great Copywriter To Be A Good Copywriter
- Copywriting Is A Tool To Grow My Business
- Customers Need To Hear What I Have To Say
- I Don't Have To Be A Great Copywriter To Be A Good Copywriter
- Copywriting Is A Tool To Grow My Business
- Customers Need To Hear What I Have To Say
8. ITERATION is KING.
1st, 2nd, TENTH drafts will all be AWFUL.
Maybe you're getting somewhere at 10.
But 95% of what you write goes straight in the trash.
Get comfortable with the idea that writing is a skill.
Go through the fire. That's how you get to great copy.
1st, 2nd, TENTH drafts will all be AWFUL.
Maybe you're getting somewhere at 10.
But 95% of what you write goes straight in the trash.
Get comfortable with the idea that writing is a skill.
Go through the fire. That's how you get to great copy.
9. If you can't think of an idea, think of FIVE
Step away if you are truly stuck. Walk. Drink coffee. Have a shower. Workout. Have sex. Microdose. Leave yourself a breadcrumb to go back to. Maybe write one sentence, one headline, then bounce. Scope down. Progress is progress.
Step away if you are truly stuck. Walk. Drink coffee. Have a shower. Workout. Have sex. Microdose. Leave yourself a breadcrumb to go back to. Maybe write one sentence, one headline, then bounce. Scope down. Progress is progress.
10. Create a Customer Desire Map
Shows you where your customers are, where they want to be, and whatβs in their way.
Hopes and Dreams
Pains & Fears
Barriers and Uncertainties
Shows you where your customers are, where they want to be, and whatβs in their way.
Hopes and DreamsPains & FearsBarriers and Uncertainties
11. Beginners don't need to read lots of copywriting books and definitely don't need to buy a course.
I know, because I've done both over the years.
They all boil down to the same bones.
You can get started with JUST @ROGUEWEALTH's 3 jpegs here
https://twitter.com/ROGUEWEALTH/status/1087767933068169222
I know, because I've done both over the years.
They all boil down to the same bones.
You can get started with JUST @ROGUEWEALTH's 3 jpegs here
https://twitter.com/ROGUEWEALTH/status/1087767933068169222
11. You need HONESTY
Self-evaluate
But there's a conundrum - if you admit it's not great, you have to do it again
So you have to get somebody you know to read your copy
Do they make it from line 1 to 2?
Watch their facial expressions
People who are engaged will tell you.
Self-evaluate
But there's a conundrum - if you admit it's not great, you have to do it again
So you have to get somebody you know to read your copy
Do they make it from line 1 to 2?
Watch their facial expressions
People who are engaged will tell you.
12. You need to be a STUDENT
When you study other copywriters, youβre studying THEIR STUDY OF MARKETS.
So become a student of MARKETS. Who are they? What do they want? What emotions, images, logic, and promises can you use to speak to them?
When you study other copywriters, youβre studying THEIR STUDY OF MARKETS.
So become a student of MARKETS. Who are they? What do they want? What emotions, images, logic, and promises can you use to speak to them?
13. Whatever you do, don't be BORING
As my man @PaulieCiceroG puts it, "Being boring is the only cardinal sin in marketing." https://twitter.com/PSPFrench/status/1147146941337415683
As my man @PaulieCiceroG puts it, "Being boring is the only cardinal sin in marketing." https://twitter.com/PSPFrench/status/1147146941337415683
