#delightful_design_details #1
When sharing an entire photo library on Google Photos (not just an album), users get periodic email reminders it's still active.

Being proactive about privacy settings, even when they were explicitly set, makes users feeling reassured and valued.
#delightful_design_details 2

Chart in Coinbase show the high and low with out needing to tap or scrub.

It's of course useful but what makes it delightful is how it reflects the buying patterns of crypto. Not all delightful details need to be overly clever or fancy.
#delightful_design_details 3

Pull-to-refresh was a delightful gesture but now is simply expected behavior.

Patterns can start off delightful but quickly feel like status quo. That doesn't take away the value of the pattern as not all good UX is or needs to be delightful.
#delightful_design_details 4

Don't gamble with delight by playing the odds.

http://Chorus.ai  uses AI to pull insights from meetings. When it works, it's super delightful! But ~70% of time it doesn't work and users remember. A big win is not worth many small losses.
#delightful_design_details 5

In Slack, the exact local time for a user in their timezone is shown for profile preview.

This of course is useful but what makes it delightful is how it's an acknowledgement of what you would do. It feels considerate to your workflow.
#delightful_design_details 6

In @SlackHQ, the verbiage/language changes based messages to others versus yourself.

The experience is oriented to you and so the delight comes from feeling valued and spoken to directly.
#delightful_design_details 7

Something can be delightful while not being useful nor effective.

For example, the "Not Hotdog" app or the Hotdog phone case. They might actually be profitable and adored. It might even be a great product for those who find value in its delight.
#delightful_design_details 8

When viewing a doc that's been trashed by its owner, Google Docs has a grace period where users can still make a copy. Benefits owner (because they can keep tidy) and users (because they still have access).

Delightful because it respects workflows.
#delightful_design_details 9

When closing Chrome tabs, tab keeps its size (on hover) so many can be closed with out moving cursor.

It's often mistaken as delightful but it's not because it's unnoticed. It's useful and frustrating when not there but not delightful unless caught.
#delightful_design_details 10

Google Drive integration in Slack analyzes when a file is shared to check if everyone in the channel has access. Permissions can then be changed in Slack.

Delightful because timing and platform is just right for an issue that's a common pain.
#delightful_design_details 11

Delightful because:

1) it's unexpected - surprise can lead to delight
2) it's subtle - if it got in the way it wouldn't be delightful
3) it required work - extra effort makes user feel valued
4) it's fun! - changes tone https://twitter.com/st8rmi/status/1151508336082391041
#delightful_design_details 12

Equifax's Lock & Alert app has "delightful" details that don't actually feel delightful since users have lost trust with them after their massive data breach.

Cheery graphics now have opposite effect and only raise more suspicion. Context matters.
#delightful_design_details 13

Long press on a msg in @SlackHQ for list of often used emoji. If you haven't emojied enough, there's no list.

A small detail and not overly clever but delightful because it fits workflow. There for people who emoji and not for those who don't.
#delightful_design_details 14

Products can be delightful but not great at what they do. This Apple Watch charger isn't easy to use compared to others but could be adored for nostalgia.

Novelty can be delightful and that *can* be what makes it a great product - but not always.
#delightful_design_details 15

Delightful because it:

1) is unexpected - surprise can lead to delight
2) is subtle - if it got in the way it wouldn't be delightful
3) required work - going extra mile makes user feel valued
4) matches brand
4) is fun! https://twitter.com/vlh/status/1152630426839785472
#delightful_design_details 16

Really neat!đź‘Ś..but is it delightful?

Absence of discomfort (ex distortion of logo/icon) is not delight. Together w/ other animations, iOS as a whole feels delightful because of fluidity but this alone isn't unless noticed. https://twitter.com/aaronykng/status/1153094003895615488
#delightful_design_details 17

Timing is really important for delight.

Something can feel delightful in one scenario, can not in another. Context matters.

Ex. fun 404 page illustration when file accidentally deleted

Ex. reminder here feels inconsiderate https://twitter.com/Aaron_porter/status/1148669488050638850
#delightful_design_details 18

GMail suggests emails you may want to follow up with that haven't received a reply for recipients you are likely to engage with.

The detail is subtle but feels delightful because it solves a common (perhaps unnoticed?) challenge in managing email.
#delightful_design_details 19

@SlackHQ's 'Sorted Scientifically' is refreshingly honest. Rather than 'Relevance' or 'Popularity' which are hard to do, their wording admits it's done using many signals.

Delightful because it's uncommon and it respects the user in its directness.
#delightful_design_details 20

@reederapp has neat drag down animation that brings the logo to life.

A big part of what makes craftsmanship delightful is the extra work put in areas that go unnoticed. Once found, one feels valued they went extra mile. https://twitter.com/deezel/status/1151919356412137472
#delightful_design_details 21

@googlemaps encourages you to add more photos by customizing the message with your exact photo view count.

Subtle but still delightful because it feels thoughtful and only for you.
#delightful_design_details 22

In @Superhuman, scheduling an email can all be done through keyboard, last time used is remembered and it interprets some basic natural language.

Delightful because fits into workflow and makes extra effort to quickly turn intention into action
#delightful_design_details 23

In @Tesla cars, you can set a seat to play a fart sound when seated (like a whoopee cushion).

Humor and surprise can be really delightful. Like any joke, the timing and unexpected nature has to be right. https://twitter.com/rrhoover/status/1159185601821757440
#delightful_design_details 24

Delight is measured relatively.

@Target avoided the oft-used dark pattern of obscuring the Unsubscribe link in their emails.

The link is large, easy to find, and shows they respect users' decision. Delightful because different and thoughtful.
#delightful_design_details 25

@netflix's encourages sign up by assuring users they'll remind them 3 days before trial period ends.

Delightful because it avoids how many subscriptions silently renew at end of trials. Delight can often be the flip of a frustrating experience.
#delightful_design_details 26

@unsplash personalizes engagement emails with real statistics of the photos you've uploaded. They even go a step further with a custom "1M" graphic made with your own photo.

Delightful because it feels written just for you making you feel special.
#delightful_design_details 27

@googlecalendar displays preferred working hours to encourage better scheduling.

Delightful as it addresses a long desired need that was often hacked with poor alternatives. Giving feelings of "finally!" and "it's not just me!" and "they hear me!"
#delightful_design_details 28

Apple messages shows “Sent with Siri” in case some of its Speech-to-Text is incorrect or has misleading punctuation.

Delightful because it’s proactive in helping avoid a misunderstanding and honest with itself it’s not perfect. 👌🏽
#delightful_design_details 29

Delightful that NYT cancels your newsletter subscription if you haven't opened their emails in a while. Got this on an old email I don't use.

a) Saves them money sending the message
b) Improves their open rates
c) Stops bothering people
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