🇧🇪 In Belgium, AB InBev's Jupiler beer accounts for 40% of all beer sales.

AB InBev just got fined $224 million for charging Belgians a higher price than they charged the Dutch across the border https://bloom.bg/2VOlghS 
There are three reasons beer prices can differ among European countries:

🍺 VAT varies between countries
🍺 Differing attitudes toward beer
🍺 Pre-tax prices https://bloom.bg/2VOlghS 
In a wealthy country that drinks less beer, a bottle of lager becomes more expensive. People pay the most, pre-tax, for beer in these countries:

🇮🇪 Ireland
🇫🇷 France
🇩🇰 Denmark https://bloom.bg/2VOlghS 
Beer is a lot cheaper in countries where the locals drink a lot of it such as:

🇨🇿 Czech Republic
🇵🇱 Poland
🇩🇪 Germany https://bloom.bg/2VOlghS 
Prices of all consumer goods diverge widely across the EU:

🇧🇬 Bulgaria: 70% of EU average
🇩🇰 Denmark: 127% of EU average https://bloom.bg/2VOlghS 
“Rising prices” are on the list of the most pressing issues facing the EU.

Creating a more level playing field for businesses and thus driving down prices has been an under-appreciated EU function, and it could use more attention https://bloom.bg/2VOlghS 
🍻 Belgian beer drinkers should now be able enjoy cheaper Jupiler, but @Bershidsky warns that other artificial price imbalances are still there https://bloom.bg/2VOlghS 
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