Read on Twitter
THREAD
#EATLancet is on mission: it wants to impose its Great Food Transformation on the planet (& your plate for that matter). How? By eliminating consumer choice & using “hard policy interventions” – what do they mean, how do they plan to achieve that & should you care?
1/n
#EATLancet is on mission: it wants to impose its Great Food Transformation on the planet (& your plate for that matter). How? By eliminating consumer choice & using “hard policy interventions” – what do they mean, how do they plan to achieve that & should you care?
1/n
Enters the @WorldResources Institute: a 'knowledge partner' of the #EAT-Lancet cluster, founded in 1982 & like EAT a close partner of the World Economic Forum ( @wef), @UNEnvironment & their industry platform @wbcsd (incl. the major food multinationals) – what is it’s role?
2/n
2/n
As #EATLancet's partner, @WorldResources is in charge of the social engineering bit, for instance by applying the “Shift Wheel” approach to “ #DisguiseTheChange”, make meat “socially unacceptable” & “constrain its display” – 
So, what else do they have in mind?
3/n
So, what else do they have in mind?3/n
suggests various interventions: nudging, discouragement, 30-day challenges, influence over supermarket display, nutritional labelling & dietary guidelines, application of a meat tax or even the banning of meat from menus - but that's only talk, right? 
4/n
4/n
Tactic 1: #nudging. In other words, fool the people with cheap marketing tricks. Never say "Vegetarian sausage", use "Better Sausage" or "Field-grown Sausage" instead. Hold on, I thought they wanted to improve health, not "boost sales"?
5/n
5/n
Tactic 2: use powerful allies to promote meat alternatives. The plant-based market is a very lucrative one, so @wbcsd is more than happy to assist.
6/n
6/n
Tactic 3: make it a global issue. "For the climate". @UNEnvironment is now officially promoting junk food.
7/n
7/n
Tactic 5, another trick mentioned by @WorldResources: change #supermarket display (backed up by a study from Oxford & funded by the Wellcome Trust, also funding #EATLancet)
9/n
9/n
Tactic 6: shape nutritional labelling and #DietaryGuidelines. The new Canadian Dietary Guidelines are now encoding #EATLancet advice into national policy.
10/n
10/n
Tactic 8: ban meat. Ex-communicate it. By the way, Christiana Figueres is on the Board of Directors of @WorldResources. You can't make these things up.
12/n
12/n
Think this is all theoretical and no politician would be that crazy? Think again.
13/n
13/n
And get prepared for more.
14/n
14/n
