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The cultural significance of the "Concord" Air Jordan 11 — a thread:
Michael Jordan debuted the Concords on May 7, 1995, in Game 1 of the Eastern Conference semifinals against the Orlando Magic
On Nov. 10, 1995, the Concords released at retail for $125 a pair. Here are a few of the ads from back then.
11 days later — on Nov. 21, 1995 — rap duo Kris Kross dropped the track "Tonite's tha Night." On the cover of the single, Chris "Daddy Mac" Smith wore the Concords.
On Jan. 17, 1996, at the Target Center in Minneapolis Minnesota, a 19-year-old rookie @KevinGarnett5KG was photographed stretching before a Timberwolves game wearing the Concords.
On Feb. 27, 1996, @BustaRhymes dropped "Woo Hah! Got You All in Check" — rocking the Concords in the music video for the hit single
The next night — at the 38th Annual Grammy Awards on Feb. 28, 1996 — all four members of @BoyzIIMen reportedly wore the Concords on the red carpet. No photos of that moment have ever surfaced. But in 2012, Shawn Stockman wore a pair when the group performed on @JimmyKimmelLive
On the "Homeo & Juliet" episode of "Martin" that aired on Feb. 29, 1996, @realmartymar broke out the Concords
In 1996, @alleniverson frequently wore the Concords for the @GeorgetownHoyas. This is a photo of him in them on March 2, 1996, during a game against Villanova
On April 19, 1996, the sports comedy "Celtic Pride" hit theaters. In the movie, actor Damon Wayans portrays star Utah Jazz shooting guard Lewis Scott, who faces the Boston Celtics in the NBA Finals wearing the Concords
After the shoe's first retro release in 2000, all four members of 112 danced on set in the Concords for their music video "It's Over Now," which released on Jan. 30, 2001
As part of his "sneaker free agency" during the 2002-03 season, @kobebryant donned the Concords for the @lakers
. @kobebryant appeared in a "This is @SportsCenter" commercial in the Concords
After the Tampa Bay Buccaneers won Super Bowl XXXVII in 2003, @WarrenSapp danced with the Vince Lombardi Trophy with the Concords on his feet at the team's parade
. @JColeNC, circa 2011 — the year the shoe retro'd for the second time — wearing the Concords before a performance
Fam, even @TomCruise broke a pair of Concords! This is him rocking the 2011 retro release
In 2011, after being traded from the New Orleans Hornets to the Los Angeles Clippers, Chris Paul pulled up to his new team’s facility in a pair of Concords.
"The Concords will always be the ultimate grail." — @CP3 told @TheUndefeated
"The Concords will always be the ultimate grail." — @CP3 told @TheUndefeated
Michael Jordan always wanted a "sophisticated hoop shoe that could be worn with a tux." The Concords became that shoe, and at his brother-in-law's wedding in 2014, he wore the low-top version that debuted that year.
The 
playing beer pong in a pair of low-top Concords
playing beer pong in a pair of low-top Concords
Jay-Z sitting courtside with Beyoncé and Blue Ivy, wearing the low-top Concords at 2017 NBA All-Star Weekend in New Orleans
A couple shots of @carmeloanthony swagging the Concords.
"The Concord will forever be one of the most sought-after sneakers in the world because of what it represents on and off the court. It’s one of those shoes that crosses generations." — he told @TheUndefeated
"The Concord will forever be one of the most sought-after sneakers in the world because of what it represents on and off the court. It’s one of those shoes that crosses generations." — he told @TheUndefeated
This past June, @tyoung11 — the WNBA's biggest sneakerhead — broke out the Concords, her all-time favorite sneaker, on the court for the @LVAces. She also had a custom-made Concord cake for her 29th birthday in 2015.
The night before @Jumpman23 announced the return of the Concords for their third retro release, @russwest44 rocked the new pair ahead of a game against the Knicks
The epic 30-second @Nike commercial from 1995, debuting the "Concord" Air Jordan 11s
The story behind how the "Concord" Air Jordan 11s became the culture's sneaker: https://undf.td/2B9zrlN
