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Trevor McKendrick
TrevMcKendrick
[new thread] @naval talks about 4 types of leverage - code, media, people, and financial capitalI believe there's a 5th type that’s immediately available to almost everyone, that's under
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Companies live & die based on their story.The story is what converts believers ((customers, employees, investors, etc.) And the best stories explain who you are in a way that's inspiring
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[new thing] - What gets a tweet get retweeted? I love studying narrative & storytelling - so I spent > 20 hours digging through Twitter building an index of popular
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