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Samuel Brealey
SamuelBrealey
THREAD: The other side of the coin: how agencies perceive client-side marketers. Cost cutting, time pressures, bad briefing, collected from anonymous sources, including long term agency staff and those who
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MEGA THREAD:- Marketing for small businesses is not about jumping straight into tactics. There is a sad belief that marketing properly is only possible for larger businesses, with huge budgets
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THREAD: There has been nothing worse than the implementation of control gimmicks like Teams, Slack, Trello etc as a result of a shift to work from home. I call them
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THREAD: Been thinking about positioning recently, I think the problem people have with it is not recognising it's a tool for focus. It doesn't have to be "a position to
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THREAD: Turkeys don’t vote for Christmas. It’s 6pm on a Friday evening, everyone is sat around a table at a nice restaurant in London. The head of Marketing from some
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MEGA THREAD: There is a persistent belief in the world of Marketing that consumers share Loyalty with certain brands. I do not believe this is true. For the most part.
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The organic vs paid debate isn't a debate. It's a massacre, and it's pretty damn clear what brands that want to grow need to do.https://twitter.com/jdaykin/status/1329421857561436164 As a Marketer, not an
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