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Maurice Rahmey
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One of the arguments I heard about iOS's tracking updates is that it would be good for marketers because these algorithms take credit for new customers that would have been
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The iOS 14 ad tracking update isn't just a "reporting" issue that will be solved by advertisers having to make better creative to drive quicker purchases or require us to
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Today's messaging from Facebook was shared with high level details, but if you dig deeper, there's a lot to be concerned about. There's also some potential reasons to NOT be
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Unpopular Opinion: Media diversification is overrated for most advertisers.This mostly comes down to opportunity cost. If you want to diversify, you need to actually invest a proper amount of time,
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How Ad Creative Dictates TargetingAn apparel client we work with was seeing cost efficient CPAs, w/ ~50% of their conversions being 18-24 y/o. (despite targeting an 18 - 65+ broad
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When it comes to creative testing at a tactical level, you don't need lots of videos. You just need lots of video openers.Why is this a better approach?Here's 4 of
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People who tout high ROAS aren't using Facebook for its intended strength: new customer acquisition at scale.If you are looking for larger profit per customer your most likely making less
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