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Ian Barnard
mixesintheattic
POSITIONING 101Brand values, DNA, essence, personality… They are different words to describe the same concept: positioning.It sounds easy, but a good positioning statement is surprisingly hard to create.Here’s how you
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MARKET SEGMENTATION 101Segmentation is often misunderstood or misused, which is a shame because it’s a vital ingredient in any good marketing strategy.I’m going to show you how to properly segment
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