#MarketingAcad

Elea McDonnell Feit

eleafeit

Have you ever calculated the sample size for an #abtest and come up with a sample size that is bigger than you can ever practically get? Does this mean you

Garrett Johnson

garjoh_canuck

New working paper alert! "Inferno: A guide to field experiments in online display advertising"http://ssrn.com/abstract=3581396THREAD: This guide reviews challenges & solutions from a decade of research. #marketingacad #econtwi

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