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Garrett Johnson
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New working paper alert!THREAD: Post-#GDPR, website use of web tech vendors falls 15% but relative concentration increases 17%."Privacy & market concentration: Intended & unintended consequences of the GDPR” w/ Scott
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A thread at the intersection of the 3 most interesting topics in the world: #Privacy, #DigitalAdvertising, #IncrementalityTesting. TL.DR: Take care that cookie replacements don’t bias your ad incrementality tests. 1/10
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New working paper alert! "Inferno: A guide to field experiments in online display advertising"http://ssrn.com/abstract=3581396THREAD: This guide reviews challenges & solutions from a decade of research. #marketingacad #econtwi
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