Simon Lancaster
bespokespeeches
Metaphors can distort our perception of the world, making good people appear bad and illegitimate actions appear legitimate. Much of Trump’s messaging was metaphorical. Washington was a ‘swamp’. African countries
Read more
Much of my time as a speechwriter is spent helping leaders open up and talk about what matters most to them, no matter how personal/painful, because when they do, their
Read more
One of the most powerful forces of persuasion is historic analogy. See both sides on the vaccine debate getting their analogies ready. Enthusiasts say this’ll be like smallpox/typhoid. Sceptics say
Read more
Wow! That was a sublime speech by Joe Biden. Half way through, he says ‘No rhetoric is needed’ but he actually uses a heap of rhetorical devices throughout. In my
Read more
Trump’s Oklahoma rally speech was 1 hour 40 mins long. This is the length of a movie, and the audience is engaged throughout - chanting/cheering. Most speakers can only hold
Read more
By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.