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Demand for a personalized health and fitness bundle is growing.
And there are a few companies to watch:
• Apple tackling health & fitness
• Future going beyond personal training
• Whoop helping you understand your body
• CureFit vertically integrating health https://twitter.com/david_perell/status/1254079673392193536
And there are a few companies to watch:
• Apple tackling health & fitness
• Future going beyond personal training
• Whoop helping you understand your body
• CureFit vertically integrating health https://twitter.com/david_perell/status/1254079673392193536
Consumers want to manage health on their own terms, including:
• exercise
• nutrition
• sleep & recovery
• mental health
Increasingly, fitness is becoming the front door to personalized healthcare.
• exercise
• nutrition
• sleep & recovery
• mental health
Increasingly, fitness is becoming the front door to personalized healthcare.
Apple Fit could become a health & fitness bundle.
Apple’s new app is rumored to be launching this fall with fitness content and guidance via Apple Watch. https://twitter.com/JoshConstine/status/1237438074746834944?s=20
Apple’s new app is rumored to be launching this fall with fitness content and guidance via Apple Watch. https://twitter.com/JoshConstine/status/1237438074746834944?s=20
For Apple, a hardware company at heart, free fitness content might help sell more devices.
But following its integration playbook, and efforts to grow services revenue, Apple Fit could become a personalized health & fitness bundle. https://insider.fitt.co/apple-fit-personalized-health-fitness/
But following its integration playbook, and efforts to grow services revenue, Apple Fit could become a personalized health & fitness bundle. https://insider.fitt.co/apple-fit-personalized-health-fitness/
The potential for Apple Fit beyond content aligns w/Tim Cook’s broader ambition:
Apple’s “greatest contribution to mankind” will be about health — about “democratizing” healthcare and empowering the “individual to manage their health”. https://insider.fitt.co/tim-cook-apple-health-care/
Apple’s “greatest contribution to mankind” will be about health — about “democratizing” healthcare and empowering the “individual to manage their health”. https://insider.fitt.co/tim-cook-apple-health-care/
Apple Fit aside, whether it’s WHOOP, Future, CureFit, or an unnamed challenger, the point stands:
Disrupting fitness is a path to transforming healthcare.
Disrupting fitness is a path to transforming healthcare.
Zooming out: @brettbivens captures the evolution of the space here: https://twitter.com/brettbivens/status/1254501206787067910?s=20
Expanding on the topic, @nbashaw wrote about Apple’s health strategy: build the operating system for healthcare.
“Long story short: they're aggregating data from connected devices & integrating it with med records to create a 10x better UX.” https://divinations.substack.com/p/healthos
“Long story short: they're aggregating data from connected devices & integrating it with med records to create a 10x better UX.” https://divinations.substack.com/p/healthos
